Danish brewing corporation Carlsberg plans to invest more than 100 million euros in the construction of a soft drink plant in Kazakhstan, which will more than double the total volume of business, Interfax writes.
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“The new investment is expected to deliver double-digit return on invested capital (ROIC) from year one and be accretive to the group’s ROIC by year three,” the company said in a statement.
Earlier, Carlsberg Group and PepsiCo, Inc. announced the expansion of their strategic partnership by signing a new agreement under which Carlsberg will become the producer of PepsiCo beverages in Kazakhstan and Kyrgyzstan from January 1, 2026.
"As part of the new strategic partnership, PepsiCo and Carlsberg have agreed to cooperate in the production, sale and distribution of soft drinks in the two countries. Starting from January 1, 2026, Carlsberg will take over PepsiCo's franchise for the production of soft drinks in Kazakhstan and Kyrgyzstan," the statement said.
It also notes that Carlsberg Kazakhstan ranks first in the beer category with a market share of 38% in 2023.
Carlsberg and PepsiCo already have existing bottling agreements in five other markets in Europe and Asia, namely Norway, Sweden, Switzerland, Cambodia and Laos.
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