According to a result survey conducted by RetailCRM, 62% of respondents said that the most profitable channel for sales in 2025 will be marketplaces. Only 16% of respondents do bid on offline stores, writes “Delovoy Petersburg.”
As found out, 68% of surveyed retailers plan to open a new sales channel in 2025 year. Most of they will enter the marketplaces that they have not operated before. 35% will open additional offline outlets, and 12% will first open a traditional store. The first to open 29% of respondents, and 26% will open an additional store. The first first time to marketplaces will be 26% of respondents.
The RetailCRM calculated that large stores increased the number of orders by 9% year by year and increased the total amount of purchases by 21%. Most stores with lower turnover compared with 2023 year lost 2.5% of orders, but the amount of purchases always increased by 11%.
Experts consider that for many businesses marketplaces have grown to the primary channel of distribution, taking over a multitude of tasks. And the competition within the advertising channels is continuously increasing. Accordingly, with each month the cost of customer acquisition and sales will only increase.
It also reports the need to invest in the brand of the company. This is more expensive in the short period, but gives more opportunities in the potential. With this approach marketplaces can be a some display, where the customer can get acquainted with the brand. And then become a permanent customer through an online store, where the business has less costs, or an offline store, where the offline business is less costly.more opportunities to interact with the client.
Experts also say the importance of omnichannel sales. With the helpoftheownchannelstobuildabetterqualitycustomerexperienceandgenerateloyalty.Butconsumersareoftenmoreconvenienttodoonmarketplaces.
Buttheincreasingcompetitionwithinthemarketplacesrequiresworkingwiththepowerofthebrand.The mainchallengeisthegrowthofbrandedrequestswithinthemarketplaces.There is no need to contrastthechannelsofsales:workingwithallpointsofthecustomer’spresencehasasynergisticeffect.
