
Using images of characters of the film of director Gints Zilbalodis “Flow” for commercial purposes without a license is a violation of the law, said LETA agency LETA producer Matisse Kaja, commenting on the appearance of different goods with images of the characters of the animated film.He noted that it is impossible to track all incidents of the use of the characters of the film in the “Marketplace” on Facebook, on Ebay or on other similar places. At the same time,
if anyone is using characters without authorization to print on different goods, the production company’s representatives are contacting these traders. “Of course, the image of a black or gray cat cannot be the subject of copyright, but, If our designs, sketches, drawings or images are used, this is an infringement of the copyright. For the time being we are registering a patent on a number of samples of designs related
to the film, to protect ourselves even more. But the copyright is in effect already from the first making of the film, said the producer of “The Stream.” When asked about whether it is planned to negotiate with any companies using the characters of the film,
that a part of profits would go to the creative collective, Kazha responded, that the Collaborative has a principled position to work with as fewer companies as possible to control the quantity, prices, design
and quality of products. The producer noted that the creators of the film have been since August of the last year cooperating with the store “M50”, which, aside from the movie’s website, is the only place where the official t-shirts
and bags with the characters of “The Stream”. “Got itindividual companies with whom we have a license agreement, for example, we cooperate with Valmiermuižas alus, which produces the beverage “Flow”. The Brain Games store offers board games, and will soon be puzzles,
” the producer said. At the same time he noted that “The Stream” has become a global phenomenon, and in the next future is planned collaboration
with some company, who will license the visual identity, images and the brand Straume to different world brands. In Kazhi’s words, this task is planned to be trusted to someone other to focus on the other priorities of
distributing”Streaming”andworkingonnewfilms.”Wedon’twanttobe in the business ofsellinggoods.There will beandsomerestrictionsondesign,becausewedon’twant to,thatthe characters of”The Stream”appearonanystuff,”mainlyforthequality,”notto suffer,” theproducer noted.