The Lemana PRO company (ex-Leroy Merlin) has launched an active process of rebranding its outlets, writes TASS .
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As part of the rebranding, Leman PRO plans to update more than 50 hypermarkets. The first updated signs will appear on store facades this fall.
The rebranding will take place in stages. At the moment, the new brand is being integrated into communication and advertising materials; banners using two logos have already appeared in trading floors and in street parking lots, showing the continuity of the brands. The company will also update checkout areas in stores and freight transport for deliveries.
By the end of this year, it is planned to update more than 50 hypermarkets of the chain, and Lehman PRO expects to complete the complete rebranding in 2025.
Islands of “Petersburg Design” will appear in the stores of the Lemana PRO chain
Lemana PRO will increase the share of Russian goods on shelves from 72 to 76%
