By strengthening the position of its own brands, Biedronka will use tools used by the creators of top producer brands – announces Justyna Szymani [VIDEO]

The private label market in Poland will grow mainly due to the fact that Polish consumers are very rational and can assess the real value of a product. Justyna Szymani, director of the quality development and own brand control department in this chain, told us during the Retail Trends congress about the tools that Biedronka uses to create its portfolio.

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