Authenticity, collaboration with creators, reaching to niche communities and inclusiveness are just some of the swords, which according to the latest report “What’s Next” TikTok will be prevalent in communications marketing markets on the platform in 2025 year.
2025 year on TikToku will flow under the Brand Chem, a new era relationship between brands and communities platform. The old approach, in which brands asked consumers, what they need, is going to lamus. Now that brands must cooperate with creators and communities, so that they create trends and take action, which form the most cultural moments in the months of this year.
– In 2024 the year brands on TikTok pushed the boundaries of creativity, took from trends and built strong links with their communities. The year 2025 promises to be even more transformative, however. TikTok offers unlimited opportunities for creative storytelling . Th this year brands and creators will join powers, to influence culture, inspire and develop business, based on that, what important
to the community TikToka – says Sofia Hernandez, Global Head of Business Marketing TikTok.”
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Drzewiecki: On TikToku big and small brands have same opportunities
Report focuses on the most influential and persistent trends in marketing on TikTok, which we define as Trend Signals. Trends reflect changing patterns of content, show new behavior and interests of customers. Through these brands can create strategies content, which look in the future. The three key groups Trend Signals are: Brand Fusion, Identity Osmosis and Creative Catalysts.
Brand Fusion: New Quality Collaboration Brands and Creators
Brands on TikToku for new reveal, how important is authentic community engagement. The platform has become the place, in where users are seeking verified, reliable opinions on products. Brands may be able tocollaborate with diverse creators – from niche reviewers to dynamic, well known personalities, a using from TikTok Creator Marketplace they can reach to unique groups of receivers on mass scale.
The more so, that according to data TikTok 2 per 3 users platform likes, when brands cooperate with diverse developers.
An example might be the brand Supercell, which launched the game “Squad Busters” achieving global success thanks to collaboration with creators. The campaign has reached to 261 million users across the world, both players, and new communities.
40% of TikTok users believe,
that brands, that show their personality through content on the platform, are better for their message more
important.
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Albania with an-order-for TikTok for year. Company comments
Identity Osmosis: Authenticity and values communities
Communities TikToka adopt diverse, authentic perspectives and celebrating niche points of view. From humorous looks at culture, fighting with stereotypes, to celebrate diversity. Users TikTok build inclusive and empathetic global community.
From research shows, that 50% of users of social platforms and videos are looking for content reflecting their lives. This is an important signal for makers, who want to be closer to their viewers.
Everyone is pleasantly seen
on TikTok and can find their niche or discover something completely new. More than
80% of users say that TikTok showed them new themes, about which
they had not known before.
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Brands should adapt their business to new values consumers, redefine their approach and communication. An example is the campaign #HistóriasdeOrgulhoOi, in which the company Oi collaborated with LGBTQIAP+ artists, achieving 9 times higher viewership rates.
Creative Catalysts: Exploring new opportunities creative
New technologies, such as AI, open to brands completely new opportunities. On TikToku AI helps users and brands create engaging content – from styling to scripts of films. With tools such as Symphony Assistant, brands can create unique campaigns, that stand out on the tle competition.
Creative and fun approaches allow to use artificial intelligenceasapracticaltoolofdailyuse,whichstimulatesinterestandstimulatescreativity.Whatimportant, usersTikTok1.4frequentlyexpectto useAIinadvertisementsthanusersofotherplatforms.ThisshowsthegrowingenthusiasmfortechnologyAIinadvertisingcontent.
.