
Booths celebrated record Christmas sales over the festive period, driven by its service, quality and availability across the business.
Sales shot up 9.3% in the key three week period ended 4 January, up 8.3% the year prior.
The upmarket grocer reported record Christmas week revenues, up 6.7%, while it witnessed its biggest ever single day sales on 23 December.
Booths’ butcher counter sales were up 16% for December, while both fruit and veg categories rose more than 10% in the month.
Food-to-go sales witnessed double digit growth, and sales from the brand’s café business soared 17% for the month.
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The retailer attributed its performance to “exemplary service, quality and availability,” while it also pulled in a net promoter score of 77% for December.
Booths managing director Nigel Murray said: “Booths really does love Christmas, and this is reflected in our strong performance again this year.
“Customers trust us to provide the best quality and store experiences and we are delighted to deliver.
“Our teams work year-round to develop delicious new products for our customers across Booths Country.
“We focus equally as much on making the Christmas shopping experience a real pleasure, from sharing our Christmas book full of recipes and inspiration, to great instore events and tastings that share our love of great food and drink.”
In October, Booths saw sales surpass £300m for the for first time in its history, as it benefitted from a combination of increased footfall, basket spend and “record” Christmas revenues.
The grocer losses fell from £4m to £1.5m in the year to the end of March, after last posting a pre-tax profit in April 2022.
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