Boohoo has named Debenhams boss Dan Finley as its new CEO, ignoring shareholder Mike Ashley’s demands to be put at the helm of the online fashion group.
Finley has served as Debenhams CEO since 2022, and was previously multichannel of JD Sports for 10 years.
The exec has “deep expertise in driving the growth of online businesses,” according to Boohoo, having “delivered unprecedented digital growth” at JD Sports.
Finley said: “I am excited at the opportunities I see ahead as I become CEO of Boohoo Group. We have brilliant brands and people, underpinned by best-in-class infrastructure.
“Under my leadership we have had great success with Debenhams and I look forward to exploring opportunities to extend this business model across the group.
“I will dedicate myself totally to working with my colleagues to unlock significant value for all shareholders.”
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The retailer’s group deputy chairman Alistair McGeorge added: “The board of Boohoo was unanimous in its decision to appoint Dan Finley as CEO.
“Dan is one of the outstanding leaders in a new generation of digital retailers. Dan and his team have successfully transformed Debenhams from a failed department store, creating a new business model that is a capital-light, stock-light, high-growth marketplace.”
He continued: “Before Debenhams, Dan had a track record of phenomenal success in online retail during his 10 years at JD Sports.
“The board looks forward to working with him, as we continue the review of options to unlock and maximise shareholder value.”
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