Boohoo has launched an online marketplace as it looks to become a “one-stop destination for all fashion, beauty and lifestyle needs”.
Customers will be able to shop from 150 brands including Revolution Beauty, L’Oréal Paris, Ray-Ban, Marc Jacobs, and Michael Kors.
The retailer said Boohoo Brands allows it to leverage its vast network to quickly onboard new brands and maintain robust relationships with existing partners.
The new platform follows the launch of Debenhams marketplace, which is also powered by Mirakl Marketplace Platform.
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Boohoo chief product officer James Blacklock said: “We are incredibly excited to introduce boohoo brands, our new marketplace offering that brings together a great selection of fashion, beauty, and lifestyle products.
“This initiative reflects our commitment to providing our customers with diverse and high-quality options, all in one convenient place.
“By partnering with some of the most complimentary brands, we’re enhancing the shopping experience and ensuring that boohoo.com remains a leading destination for UK consumers.”
It is the latest initative from the fast fashion retailer as it looks to win back customers after its losses swelled to almost £160m as it encountered “difficult market conditions” caused by high levels of inflation and a 17% drop in sales to £1.46bn in the year to February 29.
Earlier this month, the retailer revealed it was allowing thousands of social media influencers to launch personal pages on its website to help bolster its social commerce channel.
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