Bol, the online subsidiary of Ahold Delhaize in the Benelux, is expanding its range to include refurbished smartphones, tablets, laptops and smartwatches. More product categories will follow, says the retailer.
Two-year warranty
From today, shoppers will also find refurbished electronics at Bol. With this new product group, the shop wants to make it easier for consumers to choose a more sustainable alternative. At the same time, the company is thus taking more and more concrete steps in its sustainability ambitions. Worldwide, more than 50 million tonnes of electronic waste are produced every year. By reusing devices, fewer new ones need to be produced
To guarantee the quality of its products, the retailer will work with four sales partners that comply with Techniek Nederland’s Refurbished Quality Mark: Fixje, Forza, Leapp and Renewd. All devices offered are checked on more than 50 aspects and, where necessary, parts are replaced and repaired. As with a new item, consumers receive a two-year warranty when purchasing a refurbished device.
Growing demand
Demand for refurbished is growing: according to a report by Cross Border Commerce Europe, by 2025, one in 10 of all consumer electronics bought online worldwide will be refurbished. By 2030, one in six smartphones will be refurbished.
Bol therefore plans to expand this offering to other refurbished products later on. ‘In an ideal world, we will soon offer a refurbished option for all kinds of product categories. We will test and learn: I so imagine that soon we will be able to offer game consoles, electronic kitchen and household appliances and eventually also refurbished prams, always with a thorough quality check’ says Oscar Hundman, Chief E-commerce Officer at Bol.
