The service industry is one of those industries where the brick and mortar retail space is particularly critical as a consumer touchpoint, demanding a high experiential quotient. Beauty and wellness chain Bodycraft has just announced the opening of its second flagship store in Gurugram’s Sector 49, reiterating its focus on expansion.
Spanning 4,656 sq. ft., the new store combines a luxurious salon with an advanced derma-cosmetology clinic, focused on offering a premium experience to its clients, says the company.
This marks the brand’s 23rd location in India. Speaking on the launch, Manjul Gupta, Founder and Director of Bodycraft Salons,said, “This part of Gurugram has a thriving corporate crowd that places great importance on personal grooming and wellness. We anticipate this segment will form a significant portion of our clientele. With the wedding season in full swing, our bridal services are expected to be in high demand over the coming months. Our team of globally certified experts is ready to help clients look and feel their best.”
Speaking on expansion and growth, Sahil Gupta, CEO of Bodycraft, shared his enthusiasm for appealing to a diverse audience, said,”This year has been phenomenal for store launches, and it’s heartening to see our loyal client base grow with every opening. The new flagship store welcomes people of all ages—teenagers love our nail services, while clients in their 60s enjoy our medi-facials. Our first Gurugram outlet at DLF Phase 1 has seen great traction, and we’re confident this flagship store will continue to delight our patrons.”
