Recently, an advertising spot appeared with a blue and yellow cow, which was supposed to symbolize the Lidl chain. "A cow that moos but gives little milk is just like a discount chain that claims to be playing a game of low prices. And at the same time quietly raises prices," says the narrator.
The ad appeared on the website Cenowyalert.pl, which belongs to Jeronimo Martins Polska, the owner of the Biedronka chain. Now there is another one, in which the hero is a small dog. The message is almost identical – businessinsider.com.pl points out.
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"He makes a fuss about being the cheapest, but he's last in the ranking" – this is the inscription next to the dog, which has a collar that refers to the colors of the Lidl chain.
Biedronka criticizes Lidl in a new ad (photo: cenowyalert.pl)
"Here's a dog that barks a lot, but doesn't bite. He's just pretending, just like a certain discount chain that claims to have low prices, but in reality is the most expensive store according to the June report by ASM Sales Force Agency," we hear in the recording.
