According to NielsenIQ, the discount format's share in the Polish FMCG market is already over 43%. Stores such as Biedronka and Lidl, along with other discounters, increased their share in the grocery basket by 2 percentage points, and in the chemical and cosmetic basket by 0.9 percentage points. (in terms of sales value).
Biedronka and Lidl are getting stronger. NIQ: Discount stores are taking market share from stores of other formats
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