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Beyond price tags: How retailers redefine retail through experience

Beyond price tags: How retailers redefine retail through experience

Retailers across categories are adopting experiential retailing to foster connections with customers, enhance brand loyalty, and differentiate from competitors Bengaluru: The role of retail stores has evolved beyond merely facilitating transactions. Brands and customers alike are seeking something deeper, shifting their attention from physical goods to more intangible elements, such as emotional connections and brand stories. […]

The post Beyond price tags: How retailers redefine retail through experience appeared first on India Retailing.

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