Bellegprom will develop a network of branded stores of the concern's enterprises in Belarus, and by the end of 2025 it is planned to open eight branded stores of a multi-brand network in Russian cities with a population of over a million.
Chairman of the Bellegprom concern Tatyana Lugina said this in an interview with BELTA .
According to her, Belarusian manufacturers today focus on developing their own distribution network by opening branded stores and branded sections in trade organizations. In particular, in 2023, the Brest Hosiery Factory opened about 30 retail outlets in different regions of the country; in December, 26 branded stores appeared in the First Gandlev House. Plans for 2024 include further development of the branded distribution network in all corners of Belarus.
The concern’s priority is also the Russian market, which accounts for almost 85% of the exports of Bellegprom enterprises. There are plans to actively develop networks of multi-brand stores here.
So the first BELRU MARKET store opened on December 9, 2022 in Solnechnogorsk near Moscow. The outlet offers more than 3 thousand items of Belarusian goods for home and everyday use, including those produced by Bellegprom concern enterprises. Two more stores have been opened in Moscow. In 2023, Russia’s first multi-brand stores “Da Domu” opened their doors to customers from Yekaterinburg and Novosibirsk. In 2024 and 2025, it is planned to open eight more brand stores of the multi-brand network of enterprises of the Bellegprom concern in cities with a population of over a million throughout Russia.
Manufacturers such as Milavitsa, Belwest, Svitanak, Galanteya, Orsha Flax Mill and others are also actively developing their branded retail chains.
Tatyana Lugina also announced the start of implementation of one of the concern’s most large-scale projects – the creation of an industrial park for light industry, on the basis of which it is planned to combine a modern technological experimental base, highly qualified personnel (constructors, designers, developers) and a business incubator.