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Belarusians named the sites where they prefer to make online purchases

Белорусы назвали площадки, на которых предпочитают делать интернет-покупки

The interest of Belarusians in specific marketplaces and online stores depends on the age of people. This conclusion can be made based on the results of a study published in the Belarusian Economic Journal, founded by the Belarusian State Economic University, the Institute of the Ministry of Economy, the National Bank and the Ministry of Economy, writes Ekonomicheskaya Gazeta .

The article presents data from a study in which 879 residents of Belarus aged 14 to 78 took part. That is, the survey used the chronological framework of three generations: X (1964–1984), Y (1985–2002), Z (2003–2023).

When asked about their preferred place to make online purchases, 49.6% of Generation X, 63.3% of Generation Y and 75.7% of Generation Z named Wildberries, making this marketplace the most popular among respondents.

The online hypermarket 21vek.by turned out to be the second most popular among generations X (42.1%), but the fourth among representatives of generations Y (28.9%) and Z (15.1%).

AliExpress marketplace ranked fifth among the preferred online shopping destinations for Generation X (17.4%), but second among Generation Y (35.9%) and Z (37.5%).

The Ozon marketplace turned out to be the third most popular place for online shopping among representatives of all generations.

Commenting on the results of the study, the author Lyudmila Bezpalko notes that currently, none of the generations is ready to completely switch to using the electronic format for making purchases.

“Representatives of all three generations cite ‘the ability to save time’ as the main advantage of online stores,” the expert states.

She concluded, citing survey results, that online shoppers often do not see the difference between online stores and marketplaces.

“When conducting an intergenerational comparison, we identified the following features: generations X and Y are more inclined than generation Z to purchase durable goods, as well as food products; generation Y is more popular with sports and tourism products, as well as pet products, than generations X and Z,” the author of the study writes.

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