Meat & Livestock Australia (MLA) has launched a new advertising campaign reminding Australians why Australian beef is “the greatest”. Running for six weeks until November and then again in March 2025, ‘The Greatest’ campaign shows beef at “its best and how the irresistible taste and flavour leads to some irreversible yet humorous decisions”. MLA General Manager […]
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Beef declared ‘the greatest’ in new campaign
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