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Beauty Day: how Good Day Pharmacy is changing attitudes towards the pharmacy space

Beauty Day: как Аптека Доброго Дня изменяет отношение к аптечному пространству

Professional makeup artists worked in ten pharmacies in Kyiv, who did daytime makeup for clients and shared their care secrets.

The promotion took place in ten pharmacies of the network. The partners of the event were the salons Accent Beauty Buro, Estet and Kyiv makeup artists, who emphasized individual beauty with the help of express makeup.

As the network’s CMO Igor Alginin told, Beauty Day is an event about internal and external beauty.

“Women have their own rituals that help maintain mental and physical health. We always encourage preventative self-care, but this time we wanted to give a day of beauty for no reason, to add our own to their daily rituals in order to see even more smiles,” noted Igor Alginin.

In general, according to him, such events help change the attitude of Ukrainians towards the pharmacy space, which should be associated with a place of health, beauty and care, and not just diseases.

“A modern pharmacy is a space of health and beauty, where there is everything you need to take care of yourself. In total, we represent more than 200 cosmetic brands,” said the marketing director.

For makeup, makeup artists used Beter brand cosmetics, which are presented at the Good Day Pharmacy. The Spanish company was founded in 1936 and is now led by the third generation of the family. Beter does not test its products on animals and uses wheat fiber and ocean plastic to make some of its products. The company says that it is targeting the modern woman who chooses conscious care.

In honor of Beauty Day, everyone who did their makeup at the pharmacy or bought goods from a number of European brands received lipsticks, concealers, eye shadow, pencils, blush, varnishes and other Beter cosmetics as a gift.

“Good Day Pharmacy – taking care of you every day,” is the slogan broadcast by the all-Ukrainian network.

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