The B2B wholesale marketplace "na_polke" will update its corporate identity, which will be the next stage of the relaunch of the entire project, which began in 2023. The new visual embodiment of the platform symbolizes not only its functional features, but also reflects the company's mission and its place in the market.
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The transformation of "na_polke" began with the renewal of the team, which brought a fresh stream to the marketplace, seeing it not just as a service-aggregator of wholesale purchases, but as a multifunctional business platform for doing business, finding partners and making profitable deals. Today, the company sees its mission as creating a single business space in the sphere of traditional retail, based on the principle of equality, where all market players – be they large well-known manufacturers and suppliers or small retail outlets – feel comfortable, make mutually beneficial deals, while optimizing their own resources.
"We see great potential in the still young B2B marketplace market . As it develops, it dictates new conditions, requiring a more responsible approach to business," noted Ekaterina Skribtsova, CEO of "na_polke" . "In addition to the need for new business contacts, its participants have an urgent need for guarantees, prioritize the reliability and feasibility of each transaction. To achieve this, it is not enough to simply be a platform for finding a partner – "na_polke" takes on the management of processes at almost all stages: from providing a selection of goods and special offers to supporting logistics and financial documentation. This is very important both for our suppliers and for clients who regularly update the assortment of their stores, restaurants, coffee shops."
This was the main message for developing the new branding of "na_polke". The marketplace logo itself underwent major changes. The friendly apple, often located on the underscore sign, which noticeably distinguishes not only the original trademark, but also the official name of the service, rather reflected the scope of activity. The creative team of "na_polke" stylized the new logo, making it more graphic and ergonomic. Its design emphasized the philosophy of the brand: the wide letter "P" is presented as a reliable support and platform for small businesses.
Source: "na_polke"
The global shift in priorities and the company's new philosophy entailed not only a visual but also a functional transformation of the marketplace and, as a result, the need to update it as a product. This process was launched in the spring of 2024 and is planned in several stages. The product team has a goal to create a platform that meets the core values of "na_polke". First of all, this is the ease of use of the site and mobile applications: facilitating the user path for both the buyer and the supplier. In addition, "na_polke" prioritizes an individual approach to the formation of offers for the client, based on his interests, area and size of business.
The main stages of rebranding and renovation of the service as a product were planned for the summer-fall of 2024.
Marketplace "na_polke" appeared in Tatarstan
