
Analytics Avito summarized totals 2024 year on sales notebooks and tablets. It turned out that the share of new devices in the sales in platform is increasing, and the drivers of this trend is the continuing trend – growth in the sales of Chinese devices.
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Leaders of growth in sales among new new notebooks are once again Chinese brands: So, Honor Honor devices were more purchased by 53%, and Huawei – by 19%. In terms of growth of sales among new tablets in 2024 year the same brands were the leaders. Sales of Honor devices year to Russians began to bid preferentially on new technology. Sales of new notebooks for 2024 year increased by 10%. At the same time the share of new notebooks on “Avito” increased to 17% by results 2024 year. The top five brands leading by volume sales distributed as follows: Apple, ASUS, Lenovo, Acer and HP. Laptops from Apple accounted for 19% of sales in the category. In average such device in resale was 45 000 rubles, and new – 104 000 rubles. 16% of sales went to ASUS. Average price such device “from hands” is 21 000 rubles, a new – 70 000 rubles. Lenovo Lenovo laptops in 2024 year came 14% of sales – its in average could have beenbuy for 20 000 rubles in resale as opposed to 80 000 rubles in new variant. In 2024 year on Avito by 5% more frequently on compared with the previous year the purchased new tablets. With this share of new tablets on the platform is also increasing On second line – Samsung with a share of 12%. The device of this manufacturer in average needed in 8 000 rubles in resale and in 35 000 rubles in new state. The Top-3 closes Xiaomi with a share of 6%. Average cost of tablets of this brand “from hands” is 17 000 rubles, and in new variant – 24 000 rubles. In the top five leaders also included tablets Huawei and Lenovo. Laptopsarein Laptops and tablets