The spots prepared for the first part of the campaign have been broadcast on TV since 22nd August this year.
– Taking care of customers' purchasing power is a priority for Auchan. We are building the best wide range of products and consistently implementing a low price policy since we opened our first store in Poland. This is confirmed by the results of an independent ranking, in which we have been in the leading position almost every month for years. We have now launched the "Certainty of low prices" campaign, in which we want to emphasize the certainty of prices and suggest how to use our offer and price opportunities. We are convinced that customers will be happy to take advantage of the offers we have prepared for them – says Małgorzata Piekarska, brand, customer, data, SI director at Auchan Retail Polska.
The campaign was developed and implemented by Havas Engage Warsaw.
