
Ashan Ashan Retail Russia consumers eat about 700 tonnes of shrimp during the New Year holidays . They most often preferred unpackaged seafood, with the highest demand for uncleaned shrimp, which accounted for 92% of the total.
Source: “Auchan Retail Russia”
According to analysts “Auchan Retail Russia”, sales of shrimp in New Year holidays increased by 86% in kg compared with average monthly demand in during all 2024 year. Total in preparation for New Year and Christmas customers of the company purchased about 700 tonnes of shrimp.
82% of Ashan Ashan Retail Russia favored unpackaged seafood, the particularly popular popular were King shrimp boiled frozen in shell, 50/70 (63%), northern shrimp boiled frozen uncleaned, 180/200 (8%) and white-footed shrimp fresh-frozen in shell, 50/70 (7%).
Frozen crustaceans were the most demanded non-cleaned shrimp – their share was 92%. While the share of “delicatessen with tail” was 6%, and peeled shrimp – only 3%. Boiled-frozen products were chosen by 86% of consumers, while fresh-frozen were favored by only 14%.
The majority of Ashan customers prefer medium sized shrimp (72%). On “Trade network Ashan Retail Russia” offered an assortment of more than 7,000 7,000 SKUs of goods for the New Year and Christmas, including a variety of seafood. In stores available shrimp in popular varieties in packages, and and on weight. Total in network represented 51 SKU SKU frozen shrimp, of of which 8 SKU – products own trade brands network ” – commented in company.
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