Asos has launched an AI chatbot called Nibble on its site, which allows customers to haggle back-and-forth on prices between bot and buyer.
The online fashion giant is using Nibble for its River Island stock and is among 300 brands and retailers, including make-up brand Iconic London, that are using are using the AI-powered chatbot;.
The Evening Standard reported that some users have managed to get discounts on shopping hauls from Asos of up to 40% using the AI feature which is growing in popularity.
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As more consumers stumble across the feature while shoppong, some have taken to social media to air their thoughts.
can’t believe the day has come where fast fashion sites are letting you haggle with a robot to bring down the price of an already criminally cheap dress even more
pic.twitter.com/GVstOGnszL
— katie robinson (@katieerobinson_) August 8, 2024
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Asos has been tapping into the use of AI heavily in recent years. Earlier this month the retailer signed a new three-year AI deal with Microsoft as it pushes forward with its “commitment to operational excellence, efficiency, and data-driven decision-making”.
Director of technology operations Victoria Arden said: “A core part of our business strategy is driving operational excellence within Asos: making sure we’re as fast, efficient, and effective as we can be, and investing our time and resources in the projects that matter.”
“Under this new agreement, we’re helping Asosers safely experiment with generative AI tools that can remove ‘busy work’ from their day, freeing them up to unlock greater creativity and insights and focus on delighting our customers.”
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