Answear.com, e-commerce offering fashion, products home&lifestyle and outdoor in region CEE in Q4 . recorded online sales at level of 546.3 million £, which means an increase of 23.6 percent year. From college sales online for 12 months 2024 year, was 1 520.4 million zł and increased by 19.8 perc. year. This effect including offering the collection autumn-winter 2024 and the second reveal campaign visual Answear with premium brands.
– We are pleased that for the consecutive quarter of the order we have recorded attractive increase in revenue, which clearly distinguishes us on the tle competition. Consistently implement the adopted strategy of strengthening our position in the premium segment and improving product offering, a achieved increase in sales confirm the legitimacy of the direction – comments Krzysztof Bajołek, president of management Answear.com.
In Q4 2024 year Answear.com recorded over 22 proc rdr. dynamics growth of revenue from sales, which causes the dynamics of growth of company to increase from reported after 3 quarters 17.6 percent. to 19.2 percentage for the full 12 months of 2024 year.
The company implemented key activities including development of the acquired brand PRM, repositioning Answear.com and opening concept stores at Factory Norblin.
– In the previous quarter and in the perspective of the next period we expect a gradual improvement in profitability. In the 4 quarter of 2024 year we continued a widespread vision campaign, which naturally was related to higher marketing expenses, however in combined with higher sales the cost of those expenditures no longer burdened the performance of the company as in the earlierperiod2024year.,aadoptedstrategyandgrowingscaleofactivityallowwithoptimismtolookforfurthergrowthofourprofitability-addsJacekDiaduś,vice presidentofthemanagementfordistricts.financialAnswear.com.
.
