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Answear: Online advertising costs a fortune, we invest in brick-and-mortar stores
Answear.com is a European e-commerce platform from the premium fashion and lifestyle industry, operating in 12 European markets. It offers over 200,000 products from over 500 global brands, which from May 2024 are also available on 2,000 sq m in the only stationary concept store in Warsaw.
The ZetesAthena solution supports the labeling process using RFID tags, customer service support in the store, sales support by improving the search for RFID-tagged goods, and accelerating inventory processes.
Store associates using ZetesAthena are equipped with a mobile device that provides them with access to real-time information and notifications. This gives them easy access to a full stock of products, which will shorten customer service time and reduce the risk of missed sales.
Concept Stores based on RFID solutions
Convenient shopping is made easier by smart technology, including fitting rooms equipped with RFID and touch screens that allow quick selection of the size or colour of clothing without leaving the fitting room.
Thanks to the ZetesAthena app, you can quickly call a service or stylist who will assess your selection, provide the right size or suggest matching accessories.
Additionally, the solution supports Pickup Point, which is a collection station for online orders placed on their website.
– We chose Zetes because of their experience in supporting logistics processes and a mature solution supporting RFID technology – says Maciej Rzońca, IT Director at Answear.com.
Zetes Technology Company
Zetes is a technology company specializing in supply chain optimization and personal identification solutions. The Identification Division provides public authorities and supranational institutions with solutions for identifying citizens who are issued secure identity and travel documents and whose names are included in national registers or on national voting lists.
Headquartered in Brussels, Zetes employs over 1,300 people in 22 countries across EMEA. It has been a subsidiary of Panasonic Corporation since 2017. The collaboration spans multiple industries, including retail, pharmaceuticals, healthcare, warehousing and distribution, food and beverage, manufacturing, transportation and logistics, automotive, and postal and courier.