
Lipton's latest campaign "2 cups a day to take care of yourself? No challenge!” focuses on promoting a healthy lifestyle and the benefits of drinking green tea.
Lipton Green will be present at sports events such as Runmageddon and summer music festivals, where it will focus on 2 cups and take care of the well-being of participants. During these events, you will be able to try Lipton green tea with fruity notes, both in a classic version – hot and cold.
– Our goal is to support consumers in creating good, healthy habits. Drinking green tea is an important element of a balanced diet and a way to provide the body with flavonoids, i.e. natural, beneficial substances. Taking into account our mission, we are very pleased that Anna Lewandowska has joined the group of brand ambassadors – says Anna Tryfon, Brand Manager of the Lipton brand.
Lipton brand activation
In October, Lipton and Anna Lewandowska will invite consumers to take part in a 21-day challenge encouraging them to drink two cups of green tea a day. The activation will be supported by a dedicated digital campaign, a mural in Warsaw and influencer marketing activities with the participation of creators who will take up the challenge of the new brand ambassador.
The campaign supporting Lipton green teas is a 360° campaign using primarily digital, but also outdoor, sponsoring, product placement and influencer marketing.
From 2021, the owner of the Lipton brand is Lipton Teas and Infusions, which has over 34 tea brands in its portfolio. These include, among others: Lipton, Pukka, Saga, TAZO, PG tips and T2, which are available in over 100 countries.