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Analysts predicted a cooling demand for jewelry products

Аналитики спрогнозировали охлаждение спроса на ювелирные изделия

Sales of jewelry products in retail by results 2024 year will grow by 26-30%, but in 2025 year the temps of growth will seriously slow down, report “Vedomosti” with reference to statements of market participants and analysts.

Pressmaster/Shutterstock/Fotodom

Pressmaster/Shutterstock/Fotodom

Pressmaster/Shutterstock/Fotodom

Po According to general director of Sokolov Sokolov Nikolai Polyakov, in the last year sales of jewelry in the country were 461 billion rubles. in monetary expressions, increasing by 26% year to year. In September 2024 y. close forecast on volume of the market was given by analytical agency Infoline, where expected growth by 26.3% to 470 billion rubles.

General Director of the Association of Jewelers Russia Vadim Serov estimates growth of sales in 30%. Volume of the market, by his words, in 2024 year. was about 460 billion rubles.

In the Sokolov network Sokolov sales for a year, according to preliminary data, grew 38% to 69 billion rubles. In the UNOde50 (part of the Inventive Retail Group; IRG), according to vice president for children’s and jewelry goods Maria Maria Golenkovoy, volume of sales in money increased by 50%, as and realization of jewelry in physical expressions. Absolute numbers the top manager did not cite. The net is in less dependent on prices for precious metals in contrast to jewelry products, because the in composition of products – a special alloy with coating, she added.

The dynamics of the price ofsales in money. According to the Central Bank, the price of gold increased from 1 January to 28 December 2024 year. by 45% to 8551,7 rub. for 1 year, silver – almost by 46% to 96,9 rub. for 1 year. Because of the rise in the price of raw materials the cost of production, and followed by it and average retail prices. For nine months 2024 year the average check when purchasing jewelry devices increased by 17% to 8600 rub, A in whole for year the growth was about 20%.

In the same time the total number of checks (purchases) in 2024 year. in the nbsp;whole of the country remained at the 2023 year level. Shoppers still prefer more cheapergoldgoods(with lessweightofdragmetal)and silverjewelry.

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