American Golf has struck a partnership with the UK’s largest outdoor retailer Go Outdoors, which will see the golf specialist open a 3,000 sq ft concession in the retailer’s Gloucester store.
The partnership is the latest move in the UK’s leading golf retailer’s strategy to “offer the ultimate one stop destination for everything a golfer requires”.
The first in a series of expansion plans, the concession will open on August 19, with a second due to open in another Go Outdoors store by the end of the year.
Along with an extended range of the golfing retailer’s top brands, including TaylorMade, Callaway, Cobra, Benross, Garmin, Adidas, Stromberg and Under Armour, the concession will have a dedicated American Golf team on hand.
Employees from American Golf’s recently closed Cheltenham store have been re-deployed for their expertise, to provide a range of services including free custom fitting.
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Customers will also be able to trade in their old clubs for instant credit against any purchase, have their clubs regripped, access to its Golf insurance policies, while retaining their AG Club Card loyalty benefits.
American Golf retail, operations and people director Elaine Wrigley said: “The store represents a significant step in our broader strategy to enhance our presence and accessibility across the UK. The sheer popularity of the Go Outdoors brand and their footprint across the country, offers an amazing opportunity to introduce the game of golf to a wider audience.
“We are committed to providing exceptional service and products to our customers, and this partnership is testament to that commitment, as well as a fantastic chance to meet the growing demand from the Hereford and Gloucester areas. I’m also thrilled that we can continue the loyal relationship we had with our Cheltenham customers.”
Go Outdoors CEO Lee Bagnall said: American Golf is the go-to brand for golfers of all abilities across the nation, and to have them onboard and continue to grow across more of our stores is a partnership we’re really excited about.”
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