Last year, the CCC Group signed a 10-year license agreement (with an option to extend for another decade) for the Reebok brand with one of the world's largest licensors – Authentic Brands Group. CCC currently sells around 2 million products under the Authentic license.
Reebok is the star of CCC
CCC revealed that Reebok will be the No. 3 brand in CCC. These products are selling very well in stores.
Reebok is also the largest brand in Authentic's portfolio. The brand's sales in the American company will reach $5.4 billion this year.
CCC has 12 licenses from Authentic. It is working on more – this is also confirmed by the American company. Soon there will be 14 of them. Perhaps the next brand will be Hunter.
"We lacked internationality in our products. Authentic gave us that. I can now announce that Jamie Salter from Authentic is running for our Supervisory Board. Jamie will be the head of our group's strategy and development committee. Our cooperation – CCC and Authentic Brands Group – is set to last for decades," said Dariusz Miłek, CEO of the CCC Group.
"I am fascinated by American business. Americans do it simply and effectively and this is the formula I would like to adopt in our organization. Jamie will select the best specialists in the world and we will transfer all the best to us," said the president of CCC.
Shaquille O'Neal guest at the CCC conference
As part of the "Hey, this is SHAQ" campaign promoting the SHAQ and Reebok brands, at the special invitation of CCC, Shaquille O'Neal visited Poland and spoke at the results conference.
Shaquilla's visit is related to the addition of the SHAQ brand to the CCC portfolio. Starting this season, in brick-and-mortar stores, applications and online, customers will find sports shoes from Shaquilla O'Neal himself.
Shaquille O'Neal is a long-term partner of the Reebok brand, one of the largest distributors of which in Poland is CCC.
Shaquille O'Neal source: CCC
Authentic Brands Group (Authentic) is one of the world's largest licensors, which owns over 40 iconic and well-known brands. In addition to Reebok, the company owns brands such as: Hunter, Forever 21, Nine West, Aéropostale, Nautica, Juicy Couture, as well as personal brands: Shaquille O'Neal, David Beckham, Prince, Marilyn Monroe, Elvis Presley, Muhammad Ali, etc. Authentic combines strong brands with best-in-class partners and a global network of operators, distributors and retailers. Its brands generate over $25 billion in global sales annually and are present in over 150 countries.
CCC SA is one of the largest European companies in the footwear segment. The Group has approx. 90 e-commerce platforms and 1,000 stores in 28 countries under the CCC, e-obuwie.pl and MODIVO brands. Since May 2021, the Company has been developing sales in the off-price segment through the HalfPrice chain of stores. CCC SA has been listed on the Warsaw Stock Exchange since 2004.
