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Amazon is entering the phone and tablet market with its own brand
The idea and the first version of the AppStudio tool were presented on July 10. Sriram Devanathan, general manager of Amazon Q Apps and AWS App Studio, said in an interview for TechCrunch: – App Studio is intended for specialists who have technical knowledge but are not professional programmers. We enable them to build enterprise-grade applications and all you need to do is describe it.
The company's director emphasized that it was not about simple applications. On the contrary. Amazon defines enterprise applications as having multiple user interface pages with the ability to pull data from multiple sources, perform complex operations such as joins and filters, and embed business logic within them.
– The demo version is now available and should be approached with caution, but also with curiosity. The interface of this version is very friendly, so you can start your first tests. The tool is aimed at IT professionals, data engineers and enterprise architects, and even product managers who may lack coding skills. However, they have the necessary company knowledge, what type of internal applications they need and what functions are available that will facilitate the operation of their enterprises – says Tomasz Dwornicki, president of Hostersi.
It is a company specializing in providing IT solutions in the areas of server infrastructure design, cloud computing implementation, administrative care and data security.
You don't have to learn how App Studio works
AWS provides inventory tracking or claims approval systems as examples of programs that can be created, but the only limitations are the needs of the company. The user starts by entering a name, calling up data sources, and then describing the application they want to build. The system includes several sample prompts, but developers can enter ad hoc descriptions if they wish.
App Studio then uses this to create a list of requirements for the app and what it will do. The user can refine these requirements by interacting with the generative AI. Once completed, it can be tested before going into production. To ensure safety, you can use, among others: from systems available in the Amazon cloud.
So how does Amazon's idea differ from no-code applications, i.e. platforms that allow users to create applications without having to enter code? Let us remind you that they use ready-to-use components, anyone can freely combine application functions and design their appearance. Thanks to this, people without technical development knowledge are able to implement their ideas for business improvements.
– What sets App Studio apart is the way we use GenAI. We wanted to reduce the learning time for people creating applications using our tool to a minimum. I would say we've gotten to the point where there's almost no learning curve. To use legacy no-code tools, you need to understand their paradigm. You need to learn the visual interface, gain some knowledge to fully use them. In AppStudio this is not necessary – comments Sriram Devanathan from Amazon.
Another battle in the world of artificial intelligence
The introduction of App Studio to Amazon's portfolio is a response to suggestions that the company is too slow in introducing AI, especially its generative version. As Amazon itself argues, the company has no such delays. He points out that this year alone, 320 functions based on generative artificial intelligence have been introduced, and this is to be twice as many as their direct competition. He also assures that they managed to filter out up to 75% of AI hallucinations, i.e. those moments when it misleads the user. Amazon argues that AWS alone is on track to bring it in as much as $100 billion this year, thanks in part to strong demand for artificial intelligence capabilities.
– It is worth looking at this investment and Amazon's new product as another installment of the battle for customers in the cloud. The main rival of the company created by Jeff Bezos is Microsoft and its cloud branch, Azure. At the same time, in the last several months it is the company that has been emphasizing the need to use AI the most. We can see this in the example of investing in OpenAI. Anyone who does not invest in AI simply has no reason to exist among Big-Tech companies and Amazon gives a strong signal that it does not intend to just observe the actions of its competitors – diagnoses Tomasz Dwornicki.
The competition "in the cloud" is very fierce. Global spending on cloud infrastructure services grew 21% to nearly $80 billion, according to Canalys' Q1 2024 Cloud Services Market Share Report, with AWS maintaining its market leadership with 31% share and 17% growth. Microsoft Azure, however, recorded a significant increase, by as much as 31% (23% market share). It is driven precisely by the integration of artificial intelligence and strategic partnerships such as cooperation with OpenAI.
Google Cloud, the third largest provider, grew 28% to 10% in global market share as it focuses on AI development and global expansion.
