TikTok and Pinterest users in the U.S. can connect their profiles to their Amazon accounts to make purchases and payments directly without leaving the social media app. The platform hopes to streamline the shopping experience, Bloomberg reports. Selling via social media is a growing business, at least in some regions.
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TikTok users can see product recommendations from Amazon in their “for you” feed, and can also get information about pricing, Prime availability, and estimated shipping times. Pinterest offers similar features to its partner.
Amazon previously enabled in-app purchases on Facebook, Instagram, and SnapChat.
