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Alo Yoga opens Covent Garden flagship as UK expansion continues

Alo Yoga opens Covent Garden flagship as UK expansion continues

Alo Yoga has opened a new flagship store in Covent Garden’s Seven Dials, as the American activewear brand steams ahead with its UK expansion.

Located at 25a Neal Street, the 5,000sq ft store features brand’s luxury collections of lifestyle and activewear, including contemporary and trend-forward loungewear, accessories and wellness products.

Spread across three floors, the interior of the space matches the retailer’s Californian heritage, a fresh and bright aesthetic.

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Alo Yoga made its UK debut back in 2023, when it opened the doors to its first UK store on London’s King’s Road.

It then opened its first flagship location Regent Street in August 2024, promising the ultimate shopping experience for its customers, featuring a gym and wellness club for Alo’s VIP community.

Covent Garden owner Shaftesbury Capital’s retail leasing director William Oliver said: “The opening of Alo Yoga’s new store in an anchor Seven Dials unit comes on the heels of a highly successful year for brand investment in Covent Garden.

“2024 was marked by a host of international debuts, flagship launches, and substantial refits, with 33 new additions and 22 brands recommitting to the destination.”

“Covent Garden’s position as the go-to hub for world-class brands is stronger than ever and 2025 is set to build on this momentum, as we welcome even more leading names to the destination, expanding our diverse tenant mix.”

The new store comes amid a slew of recent openings in Covent Garden, joining the 33 new brands that either opened or signed for a new space at the location last year.

Charlotte Tilbury recently opened the doors to its “significantly upsized” flagship store in Covent Garden earlier this month, while footwear and accessories brand Axel Arigato also launched a store in the space last year.

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