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Aldi shoppers bag over £17m in savings with Too Good To Go

Aldi shoppers bag over £17m in savings with Too Good To Go

Aldi shoppers have saved more than £17m through the supermarket’s partnership with Too Good To Go.

Over one million Aldi Surprise Bags have now been saved since the partnership began in February 2023, helping to reduce food waste and provide affordable grocery options.

The Surprise Bags, which cost just £3.30 each, contain grocery products that are nearing their sell-by or use-by dates. Each bag is worth at least £10 of food, offering a good saving for customers.

The German discounter said the partnership has been especially popular during the holiday season, with over 10,000 bags saved on Christmas Eve alone, following Aldi’s decision to open orders for the bags earlier than usual.

Data also revealed that Thursdays were the most popular day for customers to save a Surprise Bag, showing that mid-week shoppers are particularly focused on reducing food waste.

Aldi UK national sustainability director Luke Emery said: “It’s incredible that more than a million of our Surprise Bags have now been saved by Aldi customers, helping to make a real difference when it comes to cutting down on food waste.

“It’s a partnership we’re proud of and it’s great to be able to pass even more savings on to our customers as part of our longstanding commitment to provide high quality food at affordable prices.”

Too Good To Go UK country director Sophie Trueman added: “It’s fantastic to see our partnership with Aldi continue to pave the way for a more sustainable future with more than one million Surprise Bags saved in the UK. At Too Good To Go, our mission is to make sure good food is enjoyed, not wasted.

Our app users get great meals at a great price, businesses reach new customers and recover sunk costs, and we’re reducing the harmful impact of food waste on our planet – it really is a win-win.”

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