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Aldi promotes buying MD to chief commercial officer in leadership shake-up

Aldi promotes buying MD to chief commercial officer in leadership shake-up

Aldi has promoted its national buying managing director Julie Ashfield to chief commercial officer as part of a wider shake-up in the structure of its leadership team.

Ashfield will be responsible for both buying and sustainability in her new role and will be replaced in her current role by the discounter’s MD for customer interaction Stephen Eivers, The Grocer reported.

The restructure also includes the creation of two other COO roles, which will be taken by Dan Ronald and Ruth Doyle.

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Ronald, who has been group MD for over 9 years, will be in charge of regional store and warehouse operations, while Doyle moves from her role as managing director of HR to take responsibility for both HR and supply chain.

The shake up comes as Aldi recorded its “best Christmas ever” in December as sales rose to £1.6bn, boosted by shoppers trading up over the holiday period.

The discounter reported a 3.4% increase in total sales in the four weeks to Christmas Eve, while its seasonal products jumped 10% year on year and its premium Specially Selected range surged 12%.

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