Aldi has launched a back-to-school fund to support families with the expensive period of buying children clothing and stationery for the new school year.
Parents are given the chance to secure one of 100 £100 vouchers offered throughout September to help with the cost of everyday school essentials.
Aldi is also donating £20,000 to good causes, including schools and nurseries, through its community giving platform Neighbourly.
The move comes as the German discounter’s research found 73% of parents admit to worrying about costs related to their children’s schooling at the start of the academic year.
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Aldi UK national sustainability director Liz Fox said: “We know the back-to-school period can be a real pinch point for family finances, especially after having to contend with keeping the kids entertained during the summer school holidays.
“As the UK’s lowest-priced supermarket, we’re committed to doing whatever we can to support parents in making their money go further and that’s why we’re giving parents an extra helping hand via our back-to-school fund this September.
“We’re giving our customers the chance to apply for vouchers to help parents cover the cost of packed lunches and other essentials they’ll need to stock up on throughout the school year.”
Neighbourly CEO Steve Butterworth added: “We support many thousands of good causes across the UK that directly support families, and this additional funding from Aldi will provide a vital lifeline for them to cover the cost of essentials for the parents and children who need it most.”
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