
Aldi has reported its biggest Dry January yet, with sales of non-alcoholic beverages reaching new heights.
The supermarket registered a 190% surge year-on-year increase in sales of its popular Zerozecco range, which has been a hit with customers opting for mindful drinking this January.
Over 200,000 glasses of the alcohol-free sparkling wine alternative have been sold in the first two weeks of the month alone.
In addition to Zerozecco, Aldi’s newly launched Greyson’s Alcohol Free cans are also flying off the shelves, with over 100 cans being sold every hour.
The German discounter’s 0% beer range has also seen strong sales, with the retailer selling more than 40,000 bottles and cans daily, highlighting the growing interest in alcohol-free products across the board.
Aldi UK managing director of buying Julie Ashfield said: “At Aldi, we are dedicated to providing high-quality, affordable alcohol free alternatives for our customers.
“This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”
Aldi’s range of non-alcoholic options includes Zerozecco (£2.99, 75cl), Zerozecco Rosé (£2.99, 75cl), Rheinbacher 0% Pilsner (£2.99, 6 x 330ml), and the newly launched Greyson’s Alcohol Free Pink Berries and Lemonade, and Greyson’s Alcohol Free London Dry and Tonic (79p, 250ml).
The record sales come as part of a wider industry trend towards the rise of non-alcoholic beverages, with more retailers expanding their no-and-low alcohol offerings to meet the growing demand.
Last month, Majestic joined forces Club Soda to provide its customers with a new range of premium low and no-alcohol beverages in time for Christmas and Dry January periods.
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