In 1865 British economist William Stanley Jevons explained to the public that increased efficiencies in the use of resources per unit of production do not generally lead to lower consumption of those resources. Rather, these efficiencies lead to higher consumption as many more people can now afford the more efficiently produced goods which carry a lower price tag. Jevons was referring to coal, the cost of which was falling and demand for which was rising due to increased efficiencies in production. His idea became known as The Jevons Paradox. When…
