The year 2024 was a breakthrough period for the company Comfort. As the representatives of the company emphasize, it was a time of creativity, technological breakthrough and building further relationships with customers. In 2025 year the key element of strategy will be developing and improving experiential formats, which combine education with entertainment.
Comfort summed year. Breakthrough Use AI
The June launch campaign “Satisfaction” stood as the key moment 2024 of the year both for Self Comfort, and the industry. The company as the first brand in Poland used advanced technologies, such as 12 tools AI, Motion Capture and Unreal
Engine, to create 9 unique advertising spots with adaptation of Benny Benassi’s “Satisfaction”.
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Autumn sales under the title “Black Sales Weeks” were another evidence of the effective use of technology AI. Comfort created a series of six televisions promoting the offer, where art intelligence played a key role in the production process -from text songs to generation music, adapted to the unique character of each product category. Thanks to cooperation with music producer themes, which combined quality and modern approach.
Projects “Satisfaction” and “Black Sales Weeks” showed, that we can maintain high quality communication and effectively engage recipients. Year 2024 has taught us, that what initially may appear to be a challenge, may grow into a great opportunity. Using AI has strengthened our position in the industry, showing that Comfort is a brand, which has a bold approach to innovation and modern solutions, while remaining an expert in categories such as bathrooms, floors, doors and kitchens – stresses Magdalena Stępień, Chief Marketing Officer Shops Comfort S.A.
The power of communication: influencers, social media and content marketing
In the past year Komfort has positioned to marketing.authenticity and building engagement, which has resulted in success in influencer marketing and activities in social media. Through collaboration with trusted creators and creation of value content on platforms such as Instagram, Facebook and Pinterest, the brand has effectively reached new groups of customers and built a loyal community. The combination of content marketing strategy with PR activities additionally strengthened the
position of the company as expert in the arrangement of washrooms, floors, doors and kitchens.
New
in strategy marketing were formats video. Comfort became partner 10. edition of the television program “Submit
Removal” and developed its own productions, such as the author miniseries “On Comfort”.
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Plans for 2025 year: personalization, video and development omnichannel
In 2025 year the network has plans for further development and adapting its activities to growing market needs. A key element of the strategy will be developing and improving expert formats, which combine education with entertainment. Actions will strengthen its position as leader in the interior industry, providing value content both for people seeking inspiration, as and practical advice.
Another direction will be creative communication audio. Comfort intends to increase its presence in this channel, engaging a wide group of consumers and building new forms of interaction with consumers. Additionally the brand will continue developing the omnichannel strategy, integrating the purchasing experience online and offline, which will enable even better response to the changing needs of modern consumers. The company also focuses on further personalization of activities in influencer marketing and content marketing, with emphasis on building long-term relationships with partners.
Our goal is to build lasting relationships with customers through content, that engages, inspires and provides value. We strive to create authentic experiences, that do notendontransactions,but.developininlong-termcooperation-summarizesConradJezierski,memberofStoresKomfort.S.A.
WhatweknowaboutStoresKomfort
StoresKomfortS.A.isaleadingbrandintheinteriorequipmentindustry,whichhasbeenpresentinPoland forover30years.The companyrunsanetworkof160stationaryshopsandinternet storekomfort.pl.
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