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AI, communities and immersive experiences. This is will look like marketing in 2025year.

AI, społeczności i immersyjne doświadczenia. Tak będzie wyglądać marketing w 2025 roku

How art intelligence is changing communication? Why communities make the foundation of strategy? W how does immersive experiences attract consumer attention? Marta Polakov-Stepanov, strategist and CEO of Tailor Made agency, presents the most important trends, which will determine directions of development marketing in 2025 year.

The Role AI in communications

Already today almost every of us will use automatic generation to video in social media, a this just the beginning. Artificial intelligence will play an increasing role in the development branch of marketing.

AI increasingly more often will be used to create posts on social media, emails, articles blog and descriptions of products. In practice artificial intelligence not only speeds the process of creating content,

but also enables optimization of marketing campaigns in time real time.

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Community experience

The role of community brands is growing in extremely fast tempo, a customer experience is becoming one of the most important elements of building loyalty and engagement. More and more makers realize that relationships with consumers must go beyond the standard offer product. Key is creating a space, in which customers can meet, exchange experiences and build a bond with the brand, as and between themselves.

A good example is the British fashion brand Sisters and Seekers, which invites its community to various meetings, such as film shows at cinemas and picnics. In this way creates unique experiences, engaging its recipients on a deeper level.

Example community experience: Adidas Runners has built an international community of runners, organizing training, events and challenges, which strengthen relationships with the brand, while promoting healthy lifestyle .

These activities show, that customers want to be part of something greater, to feel noticed and appreciated.Brands, that can understand and respond to these needs, are experiencing not only loyalty, but also natural ambassadors, promoting their idee

and products. Building experience and community will become one of the key pillars of marketing strategies in the

years to come.

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Experiences immersive

Philip Kotler in his latest publication “Marketing 6.0” emphasizes, that communication based on immersive experiences is not just a trend, but a necessity in modern marketing. The modern consumer does not seek only a product or service – expects experiences, that engage his mind, emotions and mind.

The immersive experience allows markers to establish deeper contact with recipients, transferring them into an unique world, where the boundaries between reality and narrative marketing are blurring.

Technologies such as virtual reality (VR), augmented reality (AR) or interactive installations enable makers to create such experiences on a precedented scale. An example might be the campaign of Samsung, which with the VR has enabled customers to “explore” Mars, or

Nike, which in its flagship stores allows customers virtually test shoes in different conditions of running. This type

projects not only engage customers, but also build lasting associations with the brand.

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Experiences immersive do not always musthowever based on advanced technologies. More important is involving the recipient and creating space, in which he becomes an active participant, and not a passive observer.

A good example is the brand IKEA, which organizes night in its stores, allowing customers to test products in a natural, living context. In Warsaw, in the Palace of Culture and Science, one could experience relaxation in the sleeping zone created by the Swedish brand. This type approach allows consumers to “immerse themselves” in the brand’s values and builds loyalty through positive emotions.

From my point of view the immersive experience is the future marketing, because it responds to the growing need for personalization and authenticity.

In a world saturatedwithinformation,wherethefightforcustomerattentionisbecomingmore andmorefier,onlybrands,whichcansurpriseandengage,havetheopportunitytostand out.Thekeychallengewillbutfindthebalancebetweentechnologyandhumanizingexperiences-intheendisemotions,anottheeffectsspecial,theystaywithusforlonger.

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