McCormick Foods Australia, working with creative agency BrandOpus, have launched a new range of Sourz – jelly crystals designed to tap into the increasingly popular sour confectionery trend. The launch is accompanied by a refresh of the iconic Aeroplane jelly brand, with softer typeface and a subtly reimagined character execution for Bertie – the aeroplane […]
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Aeroplane jelly swoops into sour trend
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