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Advertising campaign for homogenized cheeses and Skyrs from Piątnica

Kampania reklamowa serków homogenizowanych i Skyrów z Piątnicy

Homogenized cheeses from Piątnica are available in six varieties: vanilla, strawberry, cookie, coconut, stracciatella and natural. They are produced according to a traditional recipe from the highest quality milk from local suppliers. They have a simple and natural composition, and their thick, creamy consistency emphasizes the fullness of taste. They are perfect both as an ingredient of a nutritious breakfast, as well as a delicious snack to be consumed at any time of day.

Homogenized cheeses from Piątnica enjoy great interest among consumers, who willingly choose them due to their excellent taste, simple, natural composition and convenience of consumption. The popularity of the cheeses is also determined by the well-known and recognizable brand Piątnica – the second most frequently purchased brand in Poland in the FMCG category. An additional incentive to reach for the products will be an intensive promotional campaign conducted on the main TV stations and on VOD and YouTube platforms.

Ensuring the availability and good display of OSM Piątnica homogenised cheeses at points of sale will therefore ensure that retailers increase their customers’ shopping baskets and ensure high product rotation.

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