
Adidas is planning a restructuring of its headquarters in Herzogenaurach, Germany, putting hundreds of jobs at risk.
While the sporting giant did not provide specific figures, sources told Reuters that up to 500 jobs could be affected by the changes, which come as part of efforts to simplify the company’s structure.
An Adidas spokesperson said the retailer had recognised its structure had become “too complex in a constantly changing world”. They added that details on the number of job cuts would be clarified in the future.
The restructuring follows Adidas’ recent performance, as it delivered “better-than-expected” results for the fourth quarter of 2024.
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This move comes as the sports giant continues to navigate a period of transformation under CEO Björn Gulden, who took over the role in 2022 after joining from rival Puma.
Gulden has been focused on decentralising the company and shifting more responsibility to individual markets. This strategy aims to improve efficiency and better respond to the changing dynamics of the global sportswear market.
Despite the possible job cuts amid the restructuring, its latest results show a strong rebound for the company after plunging to its first annual loss in over 30 years in 2023, which was largely due to severing ties with rapper Ye (formerly Kanye West) and the abrupt end of its highly profitable Yeezy shoe line.
It has leaned on its popular Samba and Gazelle silhouettes to boost sales and has also benefited from a slowdown at its biggest competitor Nike.
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