sportbm has been offering intuitive tools for comprehensive management of academies and clubs for 30 sports disciplines on the Polish market for 8 years. The company specializes in creating IT systems for sports federations and develops its own SaaS platform for entities training children and youth. As a trusted technology partner of sports organizations, sportbm develops its products thanks to its own team of programmers, providing platform users with the highest quality of services and ongoing support. Continuously striving to develop the functions available in the offered system, the company already provides customers with tools for managing and automating most processes, including administration of collected data, organization of classes, multi-channel communication, settlements and planning of the training process.
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R-GOL strives for international expansion
Striving for global expansion, R-GOL intends to introduce the sportbm platform to all markets in which it operates, as well as to countries where the company was recently acquired by Unisport – one of the leading online sellers of football equipment in Western Europe. The companies plan to jointly create an innovation center that will support the development of digital products for the football ecosystem, which will allow for even wider digitization of the activities of clubs and academies in the region. By joining forces, the companies will be able to comprehensively address the needs of players – in addition to football products distributed by R-GOL, the sportbm platform provides, among others: possibility of publishing a website business card, document circulation or concluding insurance. Ultimately, in cooperation with external partners, the companies plan to expand their portfolio of services, including medical care, mental training, as well as dietetics and supplementation. In the future, R-GOL is considering further consolidation of software suppliers for clubs in Europe, which will allow the company to strengthen its position on the sports technology market and build a unique value proposition for the entire football ecosystem.
“We created the sportbm platform as a response to the relatively low level of digitalization in the area of broadly understood sports. R-GOL has been our partner for years and we have always appreciated the courage with which they develop their business. Joining forces and creating a common ecosystem for players and sports clubs is not only another step in our development and means new directions and expansion opportunities, but is also the beginning of something completely unique on the European market. We are glad that we are joining the R-GOL team and that we will develop such a unique business model together,” says Wojciech Murawski, co-founder of sportbm and Member of the Autopay Management Board.
Łukasz Cyran, managing director at Innova Capital added: “Last year showed us that R-GOL is a team that combines passion for football with great ambitions and business professionalism, the best proof of which is the second takeover this year. Joining forces with sportbm will enable the Group's activities to be expanded to include an attractive area of SaaS software for clubs and will open an additional channel to reach key participants of the football ecosystem – players, parents and coaches. We look forward to seeing the results of this promising collaboration.”
R-GOL, with over 20 years of experience on the market, currently operates in 14 countries in Central and Eastern Europe, being a leader among specialized distributors of football products. In June this year the company acquired Unisport, a leading online seller of football equipment in Western Europe, which significantly increased its reach and growth opportunities. Through acquisitions and innovative digital strategies, R-GOL aims to create a comprehensive ecosystem for football enthusiasts, players and clubs, strengthening its position in the European market. The company's ambition is to become a leading specialist in this sport in the world.
