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Primark with a new collection in the style of the Lion King
Maciej Podwojski, Head of Sales CEE at Primark said: “We understand that shopping for school-age children who grow up quickly can be a challenge. While maintaining prices, we want to offer excellent quality products in affordable price ranges, which we hope will ease the burden on families' budgets at this time of the year.
Examples of basic children's items subject to price freezes (compared to the same period in the autumn/winter 2022 season):
• Children's leggings from PLN 7.50 (PLN 13 in the fall/winter 2022 season)
• Children's long-sleeved T-shirt from PLN 10 (PLN 30 in the fall/winter 2022 season)
• Children's sweatshirt from PLN 19 (PLN 22 in the fall/winter 2022 season)
• Children's zippered sweatshirt from PLN 19 (PLN 30 in the fall/winter 2022 season)
• Insulated jacket for children from PLN 50 (maintaining prices from 2022)
• Children's jeans from PLN 34 (price maintenance from 2022)
• Children's joggers from PLN 17 (maintaining prices from 2022)
• Children's down coat from PLN 47 (maintaining prices from 2022)
Adaptive fashion at Primark
Primark has recently started cooperation with Victoria Jenkins, an adaptive fashion designer and advocate for the rights of people with disabilities. The chain will expand its offer of adaptive clothing after launching the first such collection in January.
Adaptive clothing has been designed for people with disabilities, chronic conditions, age-related needs and post-operative patients. This allows the use of special fasteners, cutouts and structural modifications.
Primark has also committed to making workplaces and stores accessible to all to better meet the needs of its employees and customers with disabilities. In recent years, Primark has expanded its offer to include post-operative, menopausal, menstrual underwear and swimwear, while maintaining affordable prices.
What do we know about Primark?
Primark is an international clothing retailer employing over 80,000 people. employees in 17 European countries and the USA. It was created in Ireland in 1969 under the Penneys brand. It offers everyday items, women's, men's and children's clothing, cosmetics, home furnishings and accessories. It currently has 440 stores worldwide and the goal is to reach 530 stores by the end of 2026.
