Jurek Owsiak used to say "Oh, it's going to happen!". This will be the Pol'and'Rock Festival, which this year will take place at the former airport in Czaplinek-Broczyn on August 1-3.
– Crunchips has always focused on joy, energy and fun together, so supporting the Pol'and'Rock festival is a natural step for us after participating in the January Finale of the Great Orchestra of Christmas Charity. We want to be where the heart of music beats, where joy pulsates and where people share what truly inspires them and do it responsibly. For us, the festival is the perfect place where these values combine to create an unforgettable atmosphere. That is why we are glad that, just like last year, we can support the "Zaraz Jest Czysto" campaign – says Karolina Zaborowska, Brand Manager of the Crunchips brand.
"Zaraz Jest Czysto" is a campaign to clean the Pol'and'Rock Festival area with the involvement of festival goers, which has been carried out since 2018 and aims to leave the festival site as everyone found it. This type of initiative fits perfectly into the strategy of the Lorenz brand, the owner of Crunchips, in which joy of life and responsibility for people and the environment complement each other.
A new festival flavor in a limited edition
Especially for the August event, a new flavor of the Crunchips Limited Edition was created, inspired by street food cuisine, in the festival Cheeseburger flavor. Jurek Owsiak himself is responsible for the packaging design. The packages also included: Jurek's signature, a heart of the Great Orchestra of Christmas Charity, information that Crunchips is playing with the Pol'and'Rock Festival and the slogan of the campaign "Zaraz Jest Czysto". The product will be available in selected retail chains, in 200 g packages.
