K-pop or Korean popular music has been rising in the popularity charts across the world. As of 2019, it is ranked at number six among the top ten music markets worldwide according to the International Federation of the Phonographic Industry‘s “Global Music Report 2019”. Also in 2020, K-pop reportedly experienced a record-breaking year with a 44.8% growth, positioning itself as the fastest-growing major market of the year.
The market has obviously seen the emergence of brands catering to their captive audience with focused and experiential offerings. This also means interesting ways of leveraging the retail space.
Pocamarket, positioned as the marketplace for K-POP photocards, has just opened a new space, ‘POCA SPOT’, in Hongdae, Seoul, for global K-POP fans visiting South Korea.
The company has announced that the space is finally officially open after a successful temporary pop-up event called “POCA STORE” in Hongdae in January.
According to the company statement, ‘POCA SPOT’ is designed to meet the diverse needs of K-POP fans. Visitors can browse and purchase more than 2 millions of various K-pop artists’ photocards, which are hard to find overseas, through in-store kiosks and enjoy same-day pickup service. Pocamarket ensures high-quality photocards through its authentic verification service.
In addition to purchasing photocards, visitors can engage in DIY experiences related to photocard goods and participate in various K-POP cultural experience programs. enabling K-POP fans to experience Korean culture beyond simple purchasing activities.
A Pocamarket representative stated, “We will strive to provide a variety of content and experiences for K-POP fans visiting Korea,” expressing hopes that “POCA SPOT” will become a must-visit space for K-POP fans to experience new culture.
