Schweppes was created by the German watchmaker and jeweler Johann Jacob Schweppe, who in 1783 developed a method of carbonating drinks. Thanks to the combination of fruit extract, sugar and quinine, the drinks have a sweet taste with a noticeable hint of bitterness. There are eight flavors of the drink available on the Polish market. Kolporter's salons offer two of them – citrus mix (a mix of flavors: orange, grapefruit and tangerine) and mojito (a combination of lime and mint). And these are the ones that are given to customers.
Thanks to the IT system implemented in the salon, sampling campaigns can be organised not only in the entire Kolporter network, but also in a specified region or even in individual towns.
– The first sampling campaigns in our network were conducted almost 30 years ago. Annually, 37 million people shop in our network. Additionally, we provide communication support – directly in the showrooms, but also using our media – assures Aleksandra Patek.
