On July 15, at the Leroy Merlin store in Rzeszów, the brand inaugurated a new chapter in its business history. An agreement was signed with the SM Project partner, which means the launch of a new service in Leroy Merlin stores, consisting in support in obtaining government funding for thermal modernization.
Frugal House in Leroy Merlin
The Efficient House Project, which was created at Leroy Merlin Polska as a new market for strategic products allowing for savings in the operation of buildings and at the same time promoting ecological solutions, is entering the next phase thanks to cooperation with SM Project. It will be possible to comprehensively cover the thermal modernization needs of customers with maximum use of available subsidies, allowing government funds to cover up to 100% of the investment value. The Economical House is a key element of the ROBI CLIMATE approach, which at Leroy Merlin combines economy with ecology.
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Leroy Merlin on ESG: Savings for customers and benefits for the environment
In Poland, over 3 million coal boilers still need to be replaced, and over 90% of houses are energy inefficient. These are just two numbers illustrating the scale of the most urgent needs related to the energy transformation in our country. The offer of solutions from Leroy Merlin is a response to the needs of these millions of households in Poland.
– SM Project is an expert in obtaining funding, a proven partner with nearly 5,000 projects implemented throughout Poland. This company specializes in particular in supporting individual clients in obtaining funding for investments in renewable energy sources and thermal modernization. The partnership between Leroy Merlin and SM Project is a synergy that guarantees investment certainty in improving housing and energy conditions – said Jacek Hutyra, member of the management board for sustainable development (ESG) at Leroy Merlin Polska.
How to use the Frugal Home program
The process of servicing customers seeking financing under the Frugal House offer is very simple. Interested parties will fill out application forms at specially prepared points. Customers will then be contacted by a specialist who will select thermal modernization solutions from the Leroy Merlin offer (products plus installation), but will also support the customer in obtaining and settling the best possible financing. So as to minimize – and often even zero – the client's own contribution to the investment, while maximizing his savings on energy expenses and thus significantly reducing greenhouse gas emissions and air pollution.
The development of the Oszczedny Dom market is closely aligned with the long-term strategic directions of Leroy Merlin and the social and environmental responsibility (ESG) strategy of Leroy Merlin Polska and its ambitious goals published in June this year. The company's ESG strategy concerns: decarbonization, development of positive revenues; circular economy, a safe, comfortable and diverse workplace, the development of local activities, especially thanks to the Foundation, as well as reliable communication about measurable ESG effects.
Leroy Merlin is introducing the possibility of servicing customers planning cheap thermal modernization in all Leroy Merlin stores in Poland in September. From July 15, the service is provided in the first twenty-five chain stores throughout the country.
