Big Hello, a specialty fashion brand for plus-sized people, has recently inaugurated its second retail experience store in Chennai. The Big Hello stores are located in Chennai’s City Centre and Pondy Bazaar areas. The brand also has plans to open additional stores in Chennai and other major cities in Tamil Nadu in the coming months.
The two Chennai stores are designed as ‘Experience Stores’ and feature vibrant interiors with dancing mannequin and excellent and engaging customer service, representing the lively and happy spirit of the brand. Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.
With this launch, Big Hello has taken its total retail footprint to 18 locations across Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. The brand also runs an e-commerce store and plans to open more stores in Chennai soon. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a fast-growing fashion retailing company founded by Vishnu Prasad.
Modita Tripathi, Brand Head at Absolute Brandssays, “”We are excited to introduce Big Hello’s fashionable and inclusive clothes and accessories to Chennai’s discerning fashion buyers. Our first two stores bring local people easy access to Big Hello’s well-fitting, stylish and thoughtfully designed fashionwear, allowing them to boldly express their style and individuality without compromise.”
The specialty fashion brand aims to open 50 new stores this financial year as part of a dedicated national retail expansion strategy. A majority of these stores will be located in Tamil Nadu, Telangana, Andhra Pradesh, Karnataka and Kerala. Mr. Prasad, Founder and CEO of Absolute Brands & Retail said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”
Indian plus-size fashion apparel market, estimated at ₹88,000 crore, has a 12% share in the overall fashion market. Of this, the share of the organised market is estimated at 33%, or about ₹29,000 crore. This market is further projected to grow at a CAGR of 25% over the next five years.
