With online sales for beauty products up 11% year-on-year in the first quarter of 2024 alone, the retail media opportunity has never looked so good.
For brands and retailers aiming to reach beauty shoppers, we’re thrilled to introduce The State of Health & Beauty Report by Criteo.
The report is packed with insights from nearly 14,000 global shoppers, combined with Criteo’s own commerce data, built on real-world sales and traffic data from their partner brands and retailers across the globe.
Download the free report today to discover unique insights, including:
- 85% of beauty sales convert on the first page, so a robust Sponsored Products campaign is an essential part of any retail media plan. Brands activating these campaigns with Criteo see an average increase of 30% in revenue share.
- Perfume & cologne spending peaks on Black Friday, with an average path-to-purchase of around 19 days. Align your campaign flight dates with these peak trading periods to capitalise on this trend.
- Beauty shopper journey duration can vary from 18 minutes to 50 days. Maintaining an always-on strategy, along with targeted campaigns, ensures a brand stays top-of-mind at all times.
Want even more insights into how, where, and when beauty shoppers are spending their time (and money)? Download the report now.
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